Lina Chervynska

A human. Then a designer.

Focused on data-heavy SaaS products. UX Research Nerdy. Public speaker. Grounded in Kharkiv, Ukraine

Selected Works

This is what I’ve been living and breathing for the past four years. You might see a list of skills, but I see the people I’ve spent countless hours with, having fun and building products we truly believed in.

Selected Works

This is what I’ve been living and breathing for the past four years. You might see a list of skills, but I see the people I’ve spent countless hours with, having fun and building products we truly believed in.

Selected Works

This is what I’ve been living and breathing for the past four years. You might see a list of skills, but I see the people I’ve spent countless hours with, having fun and building products we truly believed in.
Green Fern

01

Supply Chain Command Center

Connecting many enterprise applications and business processes under single multi-role app.

Read Full Story

Green Fern

01

Supply Chain Command Center

Connecting many enterprise applications and business processes under single multi-role app.

Read Full Story

Green Fern

01

Supply Chain Command Center

Connecting many enterprise applications and business processes under single multi-role app.

Read Full Story

Yellow Flower

02

User Research For Advertisement Management Portal

A portal that automates asset sharing and specification checks, while streamlining ad publishing and KPI reporting.

Read Full Story

Yellow Flower

02

User Research For Advertisement Management Portal

A portal that automates asset sharing and specification checks, while streamlining ad publishing and KPI reporting.

Read Full Story

Yellow Flower

02

User Research For Advertisement Management Portal

A portal that automates asset sharing and specification checks, while streamlining ad publishing and KPI reporting.

Read Full Story

Orange Flower

03

Data Flows App for IT Administrators

A single platform to build and manage data pipelines — transforming formats and filtering out irrelevant data across multiple sources and destinations.

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Orange Flower

03

Data Flows App for IT Administrators

A single platform to build and manage data pipelines — transforming formats and filtering out irrelevant data across multiple sources and destinations.

Read Full Story

Orange Flower

03

Data Flows App for IT Administrators

A single platform to build and manage data pipelines — transforming formats and filtering out irrelevant data across multiple sources and destinations.

Read Full Story

Services

A glimpse into the kind of work I do and what genuinely love doing.

Services

A glimpse into the kind of work I do and what genuinely love doing.

Services

A glimpse into the kind of work I do and what genuinely love doing.

01

Product Design

Designing purposeful, intuitive tools that drive social impact and simplify people’s lives.

01

Product Design

Designing purposeful, intuitive tools that drive social impact and simplify people’s lives.

01

Product Design

Designing purposeful, intuitive tools that drive social impact and simplify people’s lives.

02

UX Research

With a background in academic social science research, I care deeply about conducting studies rigorously to ensure trustworthy, meaningful data.

02

UX Research

With a background in academic social science research, I care deeply about conducting studies rigorously to ensure trustworthy, meaningful data.

02

UX Research

With a background in academic social science research, I care deeply about conducting studies rigorously to ensure trustworthy, meaningful data.

03

Design Systems

Mastered components up to complex resizable charts, maps and data grids so that prototyping transforms into fun. Also created guidelines for taxonomy, UX Writing. Touched color and spacing tokens a bit.

03

Design Systems

Mastered components up to complex resizable charts, maps and data grids so that prototyping transforms into fun. Also created guidelines for taxonomy, UX Writing. Touched color and spacing tokens a bit.

03

Design Systems

Mastered components up to complex resizable charts, maps and data grids so that prototyping transforms into fun. Also created guidelines for taxonomy, UX Writing. Touched color and spacing tokens a bit.

04

Workshop Facilitation

I'm a fan of participative design. If I weren’t a UX designer, I’d likely be facilitating workshops for public and non-profit organizations.

04

Workshop Facilitation

I'm a fan of participative design. If I weren’t a UX designer, I’d likely be facilitating workshops for public and non-profit organizations.

04

Workshop Facilitation

I'm a fan of participative design. If I weren’t a UX designer, I’d likely be facilitating workshops for public and non-profit organizations.

05

Design Advocacy

Public speaking, writing articles, being a mentor for students.

05

Design Advocacy

Public speaking, writing articles, being a mentor for students.

05

Design Advocacy

Public speaking, writing articles, being a mentor for students.

About Me

About Me

About Me

Lina Chervynska

I chose UX because I want to make something meaningful. My heart is in designing work tools that let people focus on their job, not fight the interface. Don’t hire me for flashy animations or wild creative concepts — hire me to untangle messy user flows, make complex data understandable, and build data-driven design process by tracking real UX metrics. I don’t believe in work-life balance, I believe work is part of life — and that’s why I care deeply about the people I share it with.

Curator & Lecturer

Projector Institute

Nov 2022 – Apr 2023

Junior → Lead UX Designer

SoftServe

2019 – Present

Junior UX Designer

JustCoded

2018 – 2019

Curator & Lecturer

Projector Institute

Nov 2022 – Apr 2023

Junior → Lead UX Designer

SoftServe

2019 – Present

Junior UX Designer

JustCoded

2018 – 2019

Curator & Lecturer

Projector Institute

Nov 2022 – Apr 2023

Junior → Lead UX Designer

SoftServe

2019 – Present

Junior UX Designer

JustCoded

2018 – 2019

What People Say

I read these words when I’m feeling down or doubting myself. They remind me of the impact I’ve made and the people I’ve been lucky to work with.

What People Say

I read these words when I’m feeling down or doubting myself. They remind me of the impact I’ve made and the people I’ve been lucky to work with.

What People Say

I read these words when I’m feeling down or doubting myself. They remind me of the impact I’ve made and the people I’ve been lucky to work with.

What People Say

I read these words when I’m feeling down or doubting myself. They remind me of the impact I’ve made and the people I’ve been lucky to work with.

Design Advocacy

Sharing knowledge and building communities has always been my passion. Explore what I’ve been speaking, writing, and teaching about design.

Design Advocacy

Sharing knowledge and building communities has always been my passion. Explore what I’ve been speaking, writing, and teaching about design.

Design Advocacy

Sharing knowledge and building communities has always been my passion. Explore what I’ve been speaking, writing, and teaching about design.
When design shouldn’t be simple

Article

Feb 2022

UX Metrics 101

Lecture

Aug 2022

Workshop as a Research Report

Lecture for R9 Research Community

Oct 2021

Design vs Music Theory

Lecture

May 2021

8 Designer Profiles in IT: Discovering the Ukrainian Market

Article

Feb 2021

Getting Started as a Designer

Notion Guide

Nov 2020

Design Systems. Why and why not

Lecture

Jul 2020

When design shouldn’t be simple

Article

Feb 2022

UX Metrics 101

Lecture

Aug 2022

Workshop as a Research Report

Lecture for R9 Research Community

Oct 2021

Design vs Music Theory

Lecture

May 2021

8 Designer Profiles in IT: Discovering the Ukrainian Market

Article

Feb 2021

Getting Started as a Designer

Notion Guide

Nov 2020

Design Systems. Why and why not

Lecture

Jul 2020

When design shouldn’t be simple

Article

Feb 2022

UX Metrics 101

Lecture

Aug 2022

Workshop as a Research Report

Lecture for R9 Research Community

Oct 2021

Design vs Music Theory

Lecture

May 2021

8 Designer Profiles in IT: Discovering the Ukrainian Market

Article

Feb 2021

Getting Started as a Designer

Notion Guide

Nov 2020

Design Systems. Why and why not

Lecture

Jul 2020